Media Buying and Planning is a crucial part of the success of your Advertising campaign, because it ensures that your messages actually get in front of the right people (for TV, Radio, Press and more).
The media planning process is where we create a structured plan of the optimal media platforms to broadcast your advertising – whether it’s TV stations, radio stations, press publications and beyond.
Successful media plans are the ones that get the root of your target audience’s viewing habits. This can only be achieved by having a great understanding about how media platforms work, which is where we come in.
Because we’ve been in the advertising business for over 30 years, we have an incredible amount of media planning experience over a number of different platforms. We know what is going to get your message to the right people in the most effective way possible.
Although it is possible to talk directly with media outlets about putting your ad on air (or in a publication), this method is very unlikely to secure the best deal possible.
As an Advertising Agency, we have relationships with media outlets that allow us access to rates that are not available to the public. This, combined with our strategic guidance, ensures that you'll be able to get the best return on investment possible for TV, Radio, Press, Outdoor, Digital and everything in between.
We develop creative campaigns that communicate a consistent key 'umbrella' message to your customers via any medium deemed relevant, both above and below the line.
"Ad Impact’s integrated approach has been extremely important, from the redesign of our logo through to our television commercial and website, by providing a seamless consistent brand message through all the different touch points of our business".
"It's a pleasure to work with an agency which not only understands our brand, but also adds value through their pro-active creative ideas. Their responsiveness, implementation and professionalism far exceed industry norms and even my own expectations".