Integration in marketing is the connection between every aspect of your business strategy. It ensures a key umbrella message is communicated across all mediums and alleviates any fragmentation.
Fragmentation can occur when you have different providers working on different parts of your communication, which can result in an unclear key message. This is a big downfall of many potentially effective advertising campaigns.
At Ad Impact, our integrated approach allows the communication to your customers to be continually building your brand message through various touch points. We ensure that your campaign reinforces itself across all mediums, by being consistent throughout. This results in a synergistic effect, where your key message is now more powerful than the sum of its parts.
The meticulous way in which Ad Impact helped to pinpoint a strategy was a revelation to us. A new logo design at first seemed a small thing until we watched it develop into a comprehensive brand awareness campaign. Our website is slick and professional. Our press and radio advertising, backed up by a strong Google presence is having a major impact on sales - a 50% increase in the last 10 weeks on the same period last year!